Google Inc. is in talks with several record companies and is trying to seek agreements with them. Doing so, google will open a music store that would surely be a rival of itunes. Google is also seeking permissions for putting music files online for downloads and for streaming. Obviously, users will have to pay a price to use this service but itunes will surely have to gear for a tough fight.
Stepping into social networking , google is now into entertainment giving tough fights to present popular services on the internet.The beta version of google music was announced earlier this year on may 10.